This is not a fishing website
Branding
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Digital Culturist
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GTM
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Consulting
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Branding ✶ Digital Culturist ✶ GTM ✶ Consulting ✶
I study the internet so brands can sleep at night
Hi I’m Carissa! Your digital culturist.
I’ve been in the digital space for 15 years, back when Facebook was still considered an "emerging platform” and I launched one of the first branded game integrations on the Facebook platform.
From day one, I understood something a lot of people missed: it's not just about where people spend their time online, it's how they create, connect, and shape culture through these platforms.
Now brands are under more pressure than ever. New platform updates every other week. Constant trend cycles. The rise of AI. And the growing expectation that your brand not just keeps up but somehow leads.
This is why your brand needs a digital culturist. I study the internet so brands can sleep at night.
Why hire a digital culturist?
Think of me as your internet anthropologist meets strategy partner.
I live in Reddit threads, TikTok spirals, YouTube rabbit holes, and the niche corners of the internet so you don’t have to.
I track real behaviors. I spot real cultural shifts. And I help your brand stop chasing and start moving with real cultural momentum.
If you’re tired of doomscrolling to keep pace, you’re in the right place.
Finding where your brand belongs
because when your brand knows its place in culture, the content starts to write itself.
What That Looks Like:
Creating repeatable systems
because understanding internet behaviors shouldn’t mean starting from scratch every time.
Bridging the gap between strategy and execution
so your best ideas don’t get stuck in a Google Doc.
Aligning teams
so marketing, sales, and creative actually work together.
I decode why it’s happening and how your brand can play on the internet.
Who is this for:
Depending on your stage of your company, we can find a way to partner together:
You’re building something real: a brand, a product, a service and you want to show up online in a way that feels relevant, resonant, and actually moves people.
This is for you if:
You’re building a product or service and need help finding the cultural gap to stand out.
You’re tired of guessing what your audience wants and ready to listen smarter.
You know your brand needs to show up online, but you’re not sure where, how, or with what tone.
You’ve got a great internal team but they’re too close to the brand to see what’s really happening outside of it.
You’re launching something new and want to make sure it hits. Not flops.
Whether you're a founder, brand lead, social media director, or agency, if you want to show up where culture’s already headed, this is for you.
Are we the right fit?
I work with people who value integrity, results, and making time for real life—family, friends, the stuff that actually matters. I’m relentless about showing up for my clients and just as committed to being present for my son. My digital marketing experience runs deep. Great partnerships start with trust and I show up with your business and your audience in mind, every single time.
Let’s do cool
stuff together
www.linkedin.com/in/cestreller
Book a call
Calendly
carissa@hookandanchormedia.com